Optical illusion regarding the colour of a dress. It went from New York media circle-jerk Twitter to international. The day after McNeil's post, Roman Originals' website experienced a major surge in traffic; a representative of the retailer stated that "we sold out of the dress in the first 30 minutes of our business day and after restocking it, it's become phenomenal". Category Index of color-related articles. We've seen other stories go viral, but the sheer diversity of outlets that picked it up and were talking about it was unlike anything we had ever seen. About a week before the wedding of couple Grace and Keir Johnston of Colonsay , Scotland , the bride's mother, Cecilia Bleasdale, took a photograph of a dress at Cheshire Oaks mall north of Chester , England, that she planned to wear to the wedding and sent it to her daughter.
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Do called it "literally a tweet heard around the world".
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Celebrities with larger Twitter followings began to weigh in overnight. Hue Dichromatism Colorfulness chroma and saturation Tints and shades Lightness tone and value Grayscale. The viral image became a worldwide Internet meme across social media. Linguistic relativity and the color naming debate Blue—green distinction in language Color history Color in Chinese culture Traditional colors of Japan Human skin color.